Bringing experienced creative management to your projects


Arielle Rassel is a creative producer and design manager with experience in team leadership, management, and design based in Orlando, FL. Her project experience is diverse - including theme parks, zoos, brand centers, aquariums, museums, retail, dining, and attractions.

Arielle holds a BFA in interior design from the Savannah College of Art & Design and in addition to her work as a producer, she is an NCIDQ-licensed interior designer.

She has participated with and overseen design and production teams from the concept phase through opening day and has a firm grasp of scope and the creative process. Arielle has managed projects ranging from the most minimal of budgets up to those with multi-million dollar capital expenditures - for clients including Disney, Universal, and Google. With a background in interior design, she understands the project process from execution to delivery. In addition to design skills, she brings a keen attention to detail and a head for business to her work - a knack for working with a wide range of personalities, and a solid mix of right- and left-brain thinking.

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You have a creative vision and a team, but you need someone to steer them to the finish line. Arielle understands the design process and what a team needs to succeed - let her manage workflow so your team can focus on the task at hand.



As a licensed interior designer, Arielle can consult on material selections, space planning, architectural plans, and general guest flow for your project.



Are you an IP holder or operator with an idea for a location based entertainment project, but no idea where to start? Arielle can help you through the process, from selecting creative services and vendors through installation and opening day.

Selected services:

  • Producing & Design Management

  • Charrettes & Idea Generation

  • Creative Development

  • Pitch & Presentation Decks 

  • Event Design & Production 

  • Owner's Representation

  • Interior Design & Space Planning

  • Resource Planning

  • Production Management 

  • Vendor Selection & Management

Project Highlights:


Some of Arielle’s favorite projects have included Disney’s Pandora — The World of Avatar, at Animal Kingdom; web content for; a small rodeo museum concept in Hailey, Idaho; and a new gorilla exhibit for the Houston Zoo. Her project experience ranges from limited-budget FECs and visitor centers to multi-million dollar cap-ex theme park lands.

Arielle’s past employers, clients, and collaborators include:

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