Bringing experienced creative management to your projects

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Arielle Rassel is a creative producer and design manager with experience in team leadership, management, and design based in Orlando, FL. Her project experience is diverse - including theme parks, zoos, brand centers, aquariums, museums, retail, dining, and attractions.

Arielle holds a BFA in interior design from the Savannah College of Art & Design and in addition to her work as a producer, she is an NCIDQ-licensed interior designer.

She has participated with and overseen design and production teams from the concept phase through opening day and has a firm grasp of scope and the creative process. Arielle has managed projects ranging from the most minimal of budgets up to those with multi-million dollar capital expenditures - for clients including Disney, Universal, and Google. With a background in interior design, she understands the project process from execution to delivery. In addition to design skills, she brings a keen attention to detail and a head for business to her work - a knack for working with a wide range of personalities, and a solid mix of right- and left-brain thinking.

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PRODUCER

You have a creative vision and a team, but you need someone to steer them to the finish line. Arielle understands the design process and what a team needs to succeed - let her manage workflow so your team can focus on the task at hand.

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DESIGNER

As a licensed interior designer, Arielle can consult on material selections, space planning, architectural plans, and general guest flow for your project.

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OWNERS REP

Are you an IP holder or operator with an idea for a location based entertainment project, but no idea where to start? Arielle can help you through the process, from selecting creative services and vendors through installation and opening day.

Selected services:

 
  • Producing & Design Management

  • Charrettes & Idea Generation

  • Creative Development

  • Pitch & Presentation Decks 

  • Event Design & Production 

 
  • Owner's Representation

  • Interior Design & Space Planning

  • Resource Planning

  • Production Management 

  • Vendor Selection & Management

Project Highlights:

 

Some of Arielle’s favorite projects have included Disney’s Pandora — The World of Avatar, at Animal Kingdom; web content for HGTV.com; a small rodeo museum concept in Hailey, Idaho; and a new gorilla exhibit for the Houston Zoo. Her project experience ranges from limited-budget FECs and visitor centers to multi-million dollar cap-ex theme park lands.

Arielle’s past employers, clients, and collaborators include:

 
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